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By Raymond F. Betts, Lyz Bly

This energetic and informative survey presents a thematic worldwide heritage of pop culture concentrating on the interval because the finish of the second one international conflict. Raymond Betts considers the swift diffusion and 'hybridization' of pop culture because the results of 3 stipulations of the area because the finish of worldwide battle : instant communications, common intake in a market-based economic climate and the visualization of fact. Betts considers the dominance of yank leisure media and conduct of intake, assessing version and unfavorable reactions to this impression. the writer surveys quite a lot of issues, together with: * the emergence and prerequisites of recent pop culture* the consequences of worldwide clash* the phenomenon and results of urbanization* the altering demography of the political enviornment and the paintings position* the advance of latest tune tradition* movie, tv and visible adventure* the expansion of game as a business. Directed at scholars and common readers eager about the size and different types of pop culture, the booklet presents a fascinating advent to this pervasice and ever-changing topic.

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Extra info for A History of Popular Culture: More of Everything, Faster and Brighter

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What Lasker established – and others accepted – was copywriting that asserted the primacy of the product in its field. This was a competitive approach to advertising, a sort of mine-is-much-better-than-yours assertion that has remained the fundamental principal of the ad business. A corollary to “first in its field” was the “indirect copy approach” pioneered by Raymond Rubicam, who began as a copywriter and then in 1923 cofounded Young & Rubicam, which became the world’s largest advertising agency.

Logos took wing with the airlines. Lufthansa used a sleek stylized bird in flight; Air France concocted a seahorse with wings; Pan-American Airways first used a winged arrow and later a stylized globe. The most memorable incidence of brand recognition concerned no company, no product. When the Nazis took over power in Germany in 1933, they made the swastika the logo of their rule. Stark black, firmly rectangular, usually situated in a white circle in a field of bright red, this variant of an ages-old religious symbol, found both in Hindu and Native American cultures, came to represent the ruthlessness of Nazi power.

In a delightful aside in his book America, Jean Baudrillard wrote: “Americans may have no identity, but they do have wonderful teeth” (Baudrillard 1988: 34). The celebrity necessarily does today, as he or she did in the 1920s. Brand recognition Appearances extended to “brand recognition,” a new form of promotion that would become a major characteristic of marketing after World War Two. Logos and symbols represented particular companies and corporations but also implied a distinctive quality not otherwise available.

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